OnlineOnline marketing communication tools help you build a bridge between your marketing efforts and valuable company data. By using these powerful tools, you have the ability to interact with your customers and learn buying insights that will make your organization more successful. Ad ServingAd serving displays your Web ads on other Web sites. They’re no longer simple banner ads. They can be rich and interactive with video, games and audio. Online ad serving can grab the attention of customers, while advertisers instantly track the effectiveness of the ads. Affiliate ProgramsThis is a win-win way to get more customers to your Web site. Affiliate programs work like a finder’s fee on the Web. You pay other Web sites (affiliates) to send you customers or clients, and you only pay when people click on your link or buy your products or services. Affinity ProgramsAffinity programs typically use a loyalty card (similar to a credit card) to reward repeat customers, offering them discounts or free gifts. Today, marketers are using the loyalty card concept on the Web to reward online customers and encourage repeat business and purchases. Blogs, Wikis and RSS MarketingThese new Web technologies can benefit your business by revolutionizing how you communicate with your customers and clients. And while all of these technologies are great marketing tools, they can put a serious drain on precious time and resources. Since it can be daunting to keep up with all this new technology, it is productive to work with ItsVital. We can show you how to implement these new communication tools in your marketing program. Custom Web DevelopmentWhen your website grows beyond a few basic pages and you need interactivity with accounting software, a CRM program or any other application, you need custom web development. Data AnalysisDo you proactively track and refine your online marketing efforts? Or do you scramble for statistics every time management asks how many “hits” the Web site gets? It can be difficult – and time-consuming – to continually measure, evaluate and adjust your e-business tactics when staff is stretched thin and budgets are tight. And the volume of data available continues to grow. E-Mail MarketingPermission-based E-mail is a great way to build a relationship with customers or prospects. It’s a low-cost way to build trust and enhance communication. Landing PagesLanding pages are targeted, stand-alone Web pages that try to sell something, generate a lead or generate traffic. Users reach landing pages by clicking an online ad, entering a specific URL or acting upon an offline ad. MicrositesIs your company’s Web site not the best place to send traffic? If there’s no time for an overhaul, consider a Microsite. It can be one Web page or a cluster of pages. Add an offer, new navigation and a link to your main site, and you’re ready for business. Or you can produce a fully functional Minisite with a privacy policy, contact page, or an e-commerce engine. You can link microsites to your main Web site, or you can choose to have it taken completely off your site’s server when you’re using it for a temporary campaign. Online Content DevelopmentSuccessful marketing content combines effective messaging with the strengths of the medium. The online world is no different. It’s easy to simply repurpose content from brochures, sales materials, ads and other sources. But unless you consider user tendencies and expectations, navigation, search engine friendliness and writing techniques, your online content will likely fall short. Online PromotionsYou’re a part of the online community. A community that has grown to more than 930 million people worldwide. And that number grows by 5,000 people everyday. The Internet has opened the entire world to marketers, and changed how companies now reach people. Search Engine MarketingThere are two ways to market through search engines. The first involves using search engine optimization and key words to boost your organic search placement. The second is paid search campaigns, such as pay-per-click and online ad serving to reach customers who are looking for your type of products or services. User-Centered DesignIn the early days of the web, designing a web site was easy: identify some top-level categories, steal some content from company brochures, add a logo and build the site. The priority was establishing an online presence as quickly as possible. Web DevelopmentYour Web site is where many people will first interact with your brand as prospects, or continuously as customers. Delivering a rewarding user experience is incredibly important. Many companies don’t realize that their Web site is the ultimate research and customer insight tool. You can leverage your Web site both as a branding extension and a tool to gather feedback and generate marketing ROI. Web-Centric MarketingYour Web site is a gateway to your company. Sure, it’s a great marketing and branding tool, but it can be so much more. It’s where you can capture vital data about your customers to better understand their buying and visiting habits, and generate more leads and sales.. It’s also where you can instantly, continually monitor the success of your marketing, both online and offline.
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